Points to consider for our customers using our Chat integration:
- We provide support to our customers within the framework of rules set by the WhatsApp API. If you would like to review the current WhatsApp rules, you can access them at the following link: WhatsApp Messaging Limits.
- If you would like to review Twilio’s pricing, you can do so at the following link: Twilio WhatsApp Pricing.
The pricing is categorized in two different ways per message.
User-initiated conversations
Users are the person or entity communicating with a business. These types of conversations include customer support and commerce inquiries.
Business-initiated conversations
Business-initiated conversations include post-purchase notifications, alerts, and reminders. These can be two-way conversations or outbound-only notifications to users.
What a free monthly conversations?
Your first 1,000 conversations each month won’t incur any WhatsApp fee (Twilio per-message costs still apply). These free conversations can be both business- initiated and user-initiated.
What are free entry points?
Conversations aren’t charged when consumers message businesses with call-to-action buttons on ads or on a Facebook Page. Free entry point conversations are only user-initiated, and just the first conversation is free of charge.Conversations with customers after that are charged. Twilio per-message cost still apply.
Standard pricing will apply for ads that click to WhatsApp. The conversation that initiates from the ad is free, but not the ad itself.