With the Customer Source module;

• Specify where your customers are coming from.
• Increase your focus on sources with high returns.
• Develop your marketing strategies.
• Organize and group your connections with customers systematically.
• Identify low-yield sources and implement a different budget plan for those areas.

The customer source feature in CRM systems is used to specify where customers came from when they are registered in the system. This feature allows businesses to track and analyze which marketing or sales channels brought the customer into the system while managing customer relationships. Thus, businesses can understand which marketing strategies are more effective and utilize their resources more efficiently. This information can be used to identify customers coming from various sources such as website visits, advertisements, social media campaigns, and more.