Discount Coupons is one of the modules in MetoCRM, the medical tourism CRM built for clinics and health tourism agencies. The sections below cover what it does in day-to-day work.
Discounting on purpose instead of by negotiation
Every clinic discounts. The question is whether it happens as a defined campaign or as a consultant quietly dropping the price to save a conversation. The second version is invisible in reporting, impossible to evaluate, and tends to grow until the list price means nothing.
Coupon codes make discounting deliberate. You define the discount, and it is applied to offers created in the system — so the reduction is recorded as a discount against a campaign rather than disappearing into an edited number.
- Define discount coupons and include them in offers
- Run campaigns with a discount that is recorded, not improvised
- Reward returning patients and referrals in a consistent way
- Customise discounts to the promotion you are running
- Keep list price and campaign price distinguishable in reporting
Why recorded discounts change the numbers you see
When discounting is invisible, average selling price falls and nobody can say why. The temptation is to blame the market. The actual cause is usually one campaign, one source or one consultant discounting far more than the rest.
Because coupons are applied to offers built from your products price list, the gap between list and sold stays visible in reports. That is what lets you decide whether a campaign was worth running, rather than only whether it was busy. The coupon code guide covers creating them.
Using coupons well
Give each campaign its own code so returns can be told apart, and set an intention before you launch: what the discount is meant to buy — a slower month filled, a referral encouraged, a hesitant patient converted.
Discounts aimed at hesitant patients work best alongside follow-up, where the timing of the offer matters as much as the amount.
Frequently asked questions
A coupon records that a discount was given, against which campaign, and how much. Editing the price by hand hides the same information, which is why discounting quietly grows in clinics that do it that way.
Yes. Separate codes let you compare campaigns against each other, which is the only way to tell whether a discount produced additional patients or simply cost you margin on patients who would have booked anyway.
They are applied to offers created in the system, so the discount forms part of the quote the patient receives and stays recorded against the patient record afterwards.
